|And then I'll grab Rubin by the nose and pull it through here...|
In his book, Christensen describes what he considers a fundamental lesson from the long history of commerce: even the most powerful and profitable companies can suffer a rapid and catastrophic fall, losing much of their market share to more nimble, upstart firms that promote radically new ideas, products or technologies.
Now, in the post-Jobs era Christensen has a warning for Apple:
'If you stop being a disruptor, you will be disrupted.'He says tight control over products and ecosystems -- the 'walled garden' approach -- always loses to a more open architecture. And he ominously invokes the specter of once-great Sony, reminding us how that giant Japanese firm stubbornly clung to high current margins rather than investing for long-term competitiveness.
It's a compelling argument, tho' perhaps coming well in advance of any such mis-steps by Apple. For balance, Asymco's Horace Dediu, once a student of Christensen, takes the opposing chair. Whichever viewpoint suits you (and nobody's saying you can't play the smart politician, arguing both sides at once), it's a good listen.
via: Critical Path (podcast)