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| And then I'll grab Rubin by the nose and pull it through here... |
Harvard Business School's Clayton Christensen is best known as the author of
The Innovator's Dilemma ...cited by Steve Jobs as a work which 'deeply influenced' him.
In his book, Christensen describes what he considers a fundamental lesson from the long history of commerce: even the
most powerful and profitable companies can suffer a rapid and catastrophic fall,
losing much of their market share to more nimble, upstart firms that promote radically new ideas, products or technologies.